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In the beginning, we could see some people who were sad, hopeless because they started to be aware they were suffering gender violence. Though, they were afraid of speaking up, so they were hurting in silence. Then, we saw the visual representation of our slogan. When it said “One win”, for example, there was a powerful moment of women supporting a woman who had been abused. It ends with a message that reminds the victims the importance of taking that first step.

You may have recognised some scenes from different films. The reason why we decided to include famous people is because society chooses some people and makes them stand out above others, at least online.Whether we like it or not, they have more capacity to reach a large number of people and, therefore, have much more influence, especially with issues such as the one we are presenting today.