This campaign is addressed to the victims, especially those who are aware of the abuse they are suffering but are afraid to confront their situation. Therefore, we want to spur them on to take that first step, since they are the only ones who can do it. Once they take it, they won’t find themselves alone—whether family, friends or a specialised personnel, they will always have someone beside them to help them go on.
The slogan per se it’s a metaphor. We wanted to express that, even when we feel that all is lost, we all have that little spark inside us that hasn't been put out. We just have to find it, and when we do, it will all come a little easier, since we just need a match to set a fire. It’s important to note that we say “one win”. We know it’s a long journey, but asking for help it’s a huge and brave step toward recovery. Finally, the last two sentences symbolise that there’s people around you who will restore your energy and bring you hope, helping you along the way.